01
Audience Segmentation
Understanding the psychological architecture of your customers, so targeting, messaging, and product decisions are built on who people actually are, not just what they do.
SegmentationQualitativeQuantitative
Read moreSr. Research Leader · Storyteller · AI Builder
Research
that moves
decisions.
The measure of a great market researcher isn't the studies they run. It's how vividly they bring your customer into the room, and how clearly they make the path forward.
CurrentlyStaff Marketing Researcher, Faire
SpecialtiesQuantitative Research · Qualitative Research · AI Agentic Workflows · Storytelling · Interactive Data Visualizations
Career summary18 years bridging research, strategy, and technology: Nielsen, WarnerMedia, Mailchimp, Faire.
RecognitionSilver Ogilvy (2023) · Gold Ogilvy (2024) · IIEX NA Speaker 2026
LocationAtlanta, GA
Why hire me
15+
Years in research
Senior enough to set the agenda. Still in the work doing it myself.
Both sides
Vendor & client experience
I've built the research and been in the room where it lands. I design for both.
Cross-industry
Tech · B2B · Entertainment
From streaming subscribers to independent retailers. Breadth changes how I see your problem.
Full-stack
Research · Analysis · Story · Design
I conduct, analyze, visualize, and present. No handoffs. No translation loss. No waiting.
Selected Work
Foundational Insights to power your marketing and product teams
02
Positioning
Finding the emotional territory a brand can own, validated by real audience response rather than internal hypothesis.
Brand ResearchQualitativePositioning
Read more03
Go-to-Market Research
Research designed to deeply understand new opportunities and white space to power GTM efforts.
QualitativeQuantitativeDiary Study
Read more04
Brand Health
Systematic measurement of awareness and perception among people who don't know you yet. The trendline that connects marketing investment to real business outcomes.
Brand TrackingQuantitativeLongitudinal
Read more05
Marketing Channel Optimization
Identifying which channels drive trust and action for your audience, so marketing investment goes where it actually moves people, not just where it's always gone.
QualitativeQuantitativeMixed Methods
Read moreAgentic AI
The infrastructure that makes
research run differently.
Traditional research timelines run 6–12 weeks per study. I built the infrastructure to change that. Three layers: Research Agents handle primary tasks, Specialist Sub-Agents handle domain-specific work, reusable Skills handle the components that appear across every study. The result is research that would have been too expensive or too slow to run before.
01 · Survey Infrastructure
AI Survey Creator
A multi-agent pipeline that turns a research brief into a professional survey. Orchestrator, specialist agents, and a reusable skill library — brief to fielded in minutes, not weeks.
02 · Research Orchestration
Agentic Research Network
A central research intelligence workflow that deploys parallel specialist agents, managing context, logic, routing, scales, and analysis output in real time.
03 · Knowledge Management
Vendor Context System
Structured company context files provided to external vendors upfront. Better deliverable quality without repeated briefings. The infrastructure that makes every external partnership faster.
85–92%
reduction in research timelines
“Char is such an incredible source of inspiration. I’ve learned so much from watching how she experiments with AI in research — whether it’s creating study guidebooks that help stakeholders connect more deeply or building tools to make quant analysis more accessible, she’s constantly pushing the boundaries on what’s possible.”Staff Researcher
What I build
The infrastructure behind great research.
01
Strategic Research Programs
End-to-end mixed methods programs, from brief to boardroom. Brand tracking, segmentation, concept testing, U&A studies, and everything in between.
02
Research Infrastructure
The systems that make research faster and more useful over time. Notion knowledge bases, vendor context docs, research hubs, frameworks, and Claude Code–powered tooling.
03
Interactive Research Artifacts
Deliverables that stakeholders actually use. Interactive HTML reports, self-serve dashboards, narrative frameworks, and visually compelling readouts built for senior audiences.
04
Agentic AI Workflows
Three-layer architecture: Research Agents → Specialist Sub-Agents → reusable Skills. 85–92% reduction in research timelines. Week-long tasks become same-day tasks.
Her brand positioning research directly changed the direction of our 2026 brand platform, helping to focus the team around a validated and more emotional territory poised to drive durable recall.Creative Director · Q1 2026
My Toolbox
The methods, tools, and infrastructure behind the work.
Research Methods
- Segmentation
- Advanced survey techniques (MaxDiff, TURF, Conjoint)
- Longitudinal brand tracking
- Diary studies
- In-depth interviews with implicit-response framing
- Quantitative survey design (gamified + visual)
- Concept & creative testing (System1-style)
- Mixed-methods programs
- AI-moderated qualitative research
Participant Experience
- Fatigue-minimizing instrument design
- Markup & sorting exercises
- Image-based stimuli
- Gamified survey formats
- Ruthless editing: participants never waste their time
Infrastructure I Build
- Agentic AI research workflow architecture
- Interactive research deliverables & dashboards
- Vendor context management systems
- Survey outline & logic visualization tools
- Research hubs & knowledge management
Platforms
- Qualtrics
- Displayr
- Maze
- Outset
- Recollective
- Claude (API-level)
- Notion
- Google Slides / Sheets
- Figma
- Adobe Creative Suite
- GitHub
About
Senior researcher. Systems thinker. Builder of things that scale.
Nearly two decades at the intersection of research, strategy, and technology: Nielsen, WarnerMedia, Mailchimp, Faire. I don't just run studies. I build the infrastructure that makes research faster, more accessible, and more impactful.
At Faire, I built the market research function from scratch, working directly with the CEO, COO, and CMO to deliver the company's first-ever foundational insights. I've pioneered agentic AI workflows that compress weeks of analysis into minutes, and interactive artifact formats that turn static decks into self-serve intelligence tools.
I spoke at IIEX North America 2026 on B2B segmentation. Silver Ogilvy Award (2023) and Gold Ogilvy Award (2024), both with Mailchimp.
A long-held dream of mine that's now a reality thanks to her leadership… strategic, generous, and deeply trusted.
Head of Brand · on the non-user brand tracker
2024 – Present
Faire
Staff Marketing Researcher
Built market research function end-to-end. Partnered with CEO, COO & CMO to deliver first-ever consumer insights. First brand tracker, global segmentation, and AI-powered research infrastructure.
2022 – 2024
Mailchimp
Staff Customer Researcher
Research lead on the Gold Ogilvy Award–winning Clustomer campaign. Ipsos 95th percentile creative test result. Defined AI product strategy for the SMB market.
2015 – 2022
Talk Shoppe
VP Research → Director
Conducted custom research for high-profile tech brands like YouTube, Snapchat, and Pinterest. Pinterest research cited in the IPO. Reduced project timelines 20%. Built data visualization department. Managed Pandora's $400K brand tracker.
2012 – 2015
Warner Media
Cross Promotions Manager
$5M+ media value per quarter. 25% internal efficiency improvement, eliminating $3.2M in wasteful ad spend. Mixed-methods research for TBS original and acquired series.
2008 – 2012
The Nielsen Company
Sr. Client Analyst
Emerging Leaders program (1 of 6 selected). Nielsen internal excellence award. Cross-media solutions for Fortune 500 clients.
Galvanizing exciting evolutions of how we execute research… cut my analysis time down wildly.Research Leader · Apr 2026
Let's build insights worth knowing.
I do my best work where the stakes are high enough that being wrong is expensive. If you're building something real and need a researcher who'll tell you what she thinks, not just what you asked for. Let's talk.